ahhh... locations!

scouting for the best fashion film or photo shoot scenarios

dawn in Västmanland County, Sweden

A solitary fishing boat serenely gliding through a Scandinavian fjord, the bustling energy of a crowded Marrakesh souk, or the regal presence of a marble staircase in a Roman palace.

These scenes, each a masterpiece in its own right, beckon the soul to wander and explore the world. Amidst such breathtaking backdrops, the magic of fashion and lifestyle imagery comes to life.

Travelling the globe opens the door to an endless tapestry of awe-inspiring locations – each a potential canvas for the next iconic fashion film or photo shoot. But for those immersed in editorial and advertising, a location is never merely a "place." It is an integral element that breathes life into the narrative, infusing a distinct mood and unparalleled value into the products we strive to showcase.

Yet, the path to capturing these moments is riddled with challenges. From navigating unpredictable weather conditions to securing permits from local authorities and contending with the absence of familiar comforts, every shoot becomes a symphony of complexities. However, it is in overcoming these hurdles that the true artistry of the craft shines through. Once the last shot is captured and safely stored in the hard drive, the blossoming satisfaction is priceless – a shared triumph with the dedicated team that made it all possible.

Yes, sometimes budget and restrictions force you to shoot in a studio instead, or in its back lot if you need an outdoor, but you can still make a treasure of your travel memories and "take a piece of that world inside the studio".

There is when objects become scenic props, hand-painted backdrops render the flair of your mood, and the whole set recalls the atmosphere of that ideal geographic place you have in your mind.

This article is the opening chapter in a captivating series dedicated to the intrinsic value of locations and significant props in the realm of fashion and lifestyle photography & film.

This article is just an introduction to a series of editorials on our blog dedicated to the value of locations – or significant props – when shooting for fashion and lifestyle.

Stay tuned to know more...